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Northwest Greetings Blog

It seems we all know what we like and don’t like when it comes to greeting cards.  Whether modern, traditional, humorous, or artistic we all gravitate to the styles that best reflects who we are.   It can be hard to put aside our preferences when choosing cards to fill a display rack.   The best advice we can give (other than asking us to assist you) is to choose a variety of styles while keeping your card display easy for customers to navigate.  

In addition to styles, you will want to consider designs.  Within the birthday category, you will want some feminine designs, some masculine, and some with a more general design that will appeal to many people.   Actually, that’s a fairly good rule of thumb for most categories.  

Which brings us to category selection.   This is where anyone new to carrying greeting cards in their shop is likely to need some help.    Unless you have experience stocking a card display you won’t have a good feel for how many cards to put out in each category.   Again, this is where asking us to assist will make your life a lot easier.   Here are some rules of thumb, however, to help guide you…

1/4 to 1/2 Birthday with some feminine, masculine, general, humour, and family (if you have the space)

1/4 Thank You, Congratulations, Anniversary, Wedding, New Baby

1/4 Friendship, Thinking of You, Support/Encouragement, Sympathy, Pet Sympathy

1/4 Blank cards

As well as the above, don’t forget to include one or two each of Retirement/Good Bye, New Home, and Pet Sympathy

Of course, category selection will vary by the type of retail space and size of card display. 

Our New Logo!

December 1, 2017

It's nice seeing our new logo displayed on top of one of our racks at Thrifty Foods in Duncan.   We were going for 'stylish but fun' - just like our cards.  What do you think, does the new design pull it off?

logo new2

Northwest Greetings is a family owned and operated distributor of greeting cards and related products based outside of Victoria, BC. Serving Vancouver Island, and across Canada.